Home | CHOLO STYLE CLOTHING | Retail Locations | JAPAN Selling Cholo Style Magazine & Shirts | HANDBALL TOURNAMENTS | Cholo Style Divas | Barrio Tributes | Back Issues for Sale | Order The Book Cholo Style

Order The Book "Cholo Style" by Reynaldo Berrios

SOLD OUT of BOOKS!!!  Will Re- Order within 6 months, Meanwhile order your Cholo Style Magazines


The classic era of barrio culture, as seen through the artwork, interviews and true stories created by homies and homegirls themselves, from the seminal street 'zine "Mi Vida Loca." The Chicano street tough look, or Cholo Style, has grown in a big way, becoming incorporated as matter of pride in Chicano/ Indio-Mestizo culture and according the NY Times, is seeping "into the fashion vernacular of non-Latinos as well." Author Reynaldo Berrios is a reformed gangbanger who raises two sons and a Pit/Boxer and calls San Francisco home. Rey was nearly killed in vicious knife-fights, and produced "Mi Vida Loca" at great personal risk for over a decade. Berrios has turned against counterproductive gang violence to try to rouse the wakening giant of Brown Power.